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New job dos and don’ts

Starting a new job in the digital marketing sector can be stressful and people often make mistakes which they later regret. Here are 8 helpful tips to help you make the most out of your first few weeks of your new job.

Do’s

Listen and learn

The more you understand your own role and the role of those around you can help give you an early understanding of how all the cogs fit together. It is also better to ask the silly questions now and learn from it right at the beginning as opposed to struggling for month and then having to ask which may be a lot harder as time goes on.

Build relationships

One of your first goals should be to become a part of the team; listening to your colleagues, asking questions and showing appreciation for their help can help you get to know and build working relationships with those that will be around you every day.

Be Positive and Professional

First impressions play a large part in getting to know someone, being professional and positive about your new role and tasks will help in creating good first impressions.

Time Keeping

It goes without saying that you should show up on time for your new job, planning your journey in advance considering any variables to can help you achieve this.

Don’ts

Be Late

It takes only seconds to make a first impression, showing up late will not help you in making a positive impression.

Judge or criticize

It is best not to criticize how a job is being done until you understand it fully, telling a person how they should be doing something can also cost you a good relationship with someone you will be spending a lot of time with.

Accept work without asking questions

You might think accepting a task will help put you in your boss’s good books however, if you don’t understand the task you should make that known and ask questions. Otherwise this may lead to your boss thinking you’re just wasting time.

Don’t Stress Too Much

You may bring a wealth of skills and experience to your new role however there will always be jobs or tasks that you don’t understand and you won’t be able to learn all at once. Remember that you are new and still able to learn your colleagues will be aware of this and happy to teach you what you don’t already know.

By following these simple steps, you should hopefully be able to make the most out of your first few weeks, remember nobody expects a new employee to be perfect so try not to over think everything.

 

 

What Questions to Ask in Your Digital Marketing Job Interview

When you are hunting for digital marketing jobs, it can be a touch daunting when you actually land an interview with a company that you really want to work with. One key thing to remember is that the interview is in fact a two-way process. As much as it feels like the decision is all in the hands of the employer, the interview is the perfect opportunity for you to get a feel for the company and if you really want to work there.

That said in the competitive field of digital marketing, you do have to retain a degree of chill in the situation. Leading the conversation with questions about leave, coffee provision and other perks may leave the interviewer feeling that you’re not really committed to the job.

So here are six questions that are appropriate to ask and will gain you the information and make you look good in the process:

What skills and experiences would make the ideal candidate?

This is a very simple way to continue the conversation; while allowing you to provide information for any of the requirements that may have been missed before.

What are the company’s plans for growth?

This allows you to get a sense of the wider corporate direction and the sustainability of the role. From the interviewer’s perspective, it shows that not only are you interested in the company, but it the future of the company.

How is performance measured within the department?

The aim of this question it’s to impress upon the interviewer that you are a results driven candidate. It also demonstrates that you have a good level of commercial maturity. From your point of view, finding out how performance is measured can be a very telling clue to company practices and ethos.

How would you describe the work culture?

This is perhaps the nearest to getting the answer to the coffee provision question. But rather than going head in and asking about what you can get, ask about what already exists. This question projects that you are interested in how you would fit into the role and company.

Is there scope for development in this role?

This again emphasises that you are looking at this digital marketing job for the long haul. By checking out the prospects for training and/or promotion, you are essentially seeing if the role can fit your longer term career plans.

When can I hear from you and what are the next steps?

While most interviewers will tell you this information at the end of the interview anyway, it reiterates that you are a proactive person and that you are interested in the role.

If you are looking for jobs in digital marketing or web design, why not join us at Digital State?

How to Stay Positive While Looking for Jobs in the Digital Sector

Are you looking for a new web designer job? Or perhaps social media management is more your thing? Looking for a niche role can sometimes be a longer process than expected, so how do you stay upbeat on your job hunt?

·         Plan, Plan, Plan

The benefits of planning cannot be underestimated. Both in terms of creating a job hunt schedule (and sticking to it!) and planning which tools you will use for your searches. It also helps to be organised in terms of making note of the progress of each application, this allows you to plan time to commit to creating bespoke cover letters and reverting to companies after interview.

·         Include Time for You

While it can be hard to switch off from your hunt for web designer jobs, especially if you are not earning. As with any work normal role, you need to ensure a work life balance in order to remain positive. Will looking on all the sites multiple times a day make the perfect role appear? Or simply leave you feeling that the job your after will never come up? Take time to see your friends, family and to do activities that you enjoy.

·         Networking

Speaking of spending time with friends, engaging with your existing network of colleagues and friends can be a great way to find out about upcoming new roles. You never know they may even put in a good word for you with the hiring manager.

·         Read the Job Outlines Closely

Resist the urge to apply to positions with a scatter gun approach. While it might seem that you are increasing your chances by sheer volume, in real terms you’re setting yourself up for more rejections. Nor will you be able to fully customise your applications for each role and you may even mark your copybook with potential employers. As a general rule of thumb, try to aim for a minimum of 70% in terms of matching the role specification

·         Just Keep Hunting

It is inevitable that you will experience rejection in your search for new job (unless you are incredibly lucky), either in the form of not landing an interview or not getting past the interview stage. While it can be hard to deal with rejection, especially for jobs you were really keen to get, remember that it’s all good practice and keep on job hunting.

 

If your hunt for digital marketing jobs is taking longer than you expected, why not contact Digital State Recruitment? With our help you can get your cv offered to some of the hottest jobs in the sector and save yourself a tonne of hunting!

 

Should Digital Recruitment Be More Like Visiting the Opticians?

Should digital recruitment be more like a visit to the opticians, where you are subject to a series of tests to identify your requirements? With skills based testing, would you find a job that fit you perfectly and helped you achieve your career vision?

If you have ever applied for a digital job in a large company, then the chances are that you will have sat a recruitment exam/ skills test that were consisting of numerical, verbal and diagrammatic reasoning. These tests are used by recruiters and employers with the aim of providing a potential employer with an array of useful information including how you cope with the intellectual demands of the position, stress and how well the applicant works in a team.

As some large companies and recruitment agencies already use such methods for the recruitment of SEO jobs and executive roles, it raises the question of how much can actually be learnt from these simple tests and whether or not they are a true reflection of the person?

The main attraction for employers and recruitment agencies to use such a role is the ability to streamline candidates. If there are hundreds or thousands applying for the same role, a test that allows you to pick a handful of candidates that are most suited for the position can save the employer a lot of time and expense. Alternatively, however such a process does come with drawbacks; there are a large number of people that do not test well and the perfect candidate may get overlooked because of this. Such standard exam like methods might not be the best process  as well for creative roles, if you need someone for your social media you may value more creative qualities that the test may not pick up on.

Perhaps the digital recruitment process should include an element of standard tests, but not be used as a method to eliminate candidates, simply as another tool to get more information on potential candidates mixed with face to face interviews, reference checks and role-playing exercises.

Here at Digital State we stay up to date with all the trending methods of recruitment to make sure we always deliver the best candidates to our latest jobs. To find out more about how we can help you find the right candidate for your job vacancies please get in touch.

 

Gaming in Recruitment

The recruitment process is one that is always going to be at the cutting edge of the latest tech and methods. With businesses and recruitment companies all trying to find the best and quickest method to find that perfect candidate, it comes as no surprise that there are those now trying to involve gaming into the process to try and attract a younger candidate into a role.

Small games have become a popular way to test a candidate’s ability, games such as Starship Comet, which take less than half an hour, can be used to test a candidate’s problem solving skills and give an insight into how the candidate may react to given situations.

Virtual reality games similar to the Sims have also become a popular method of attracting and testing candidates. These games often can take a lot longer than half an hour but can be used to not only test a candidate’s ability but to generate interest in that business sector or jo
b role. Marriott International Inc. is a great example of this, having created a game where the player plays the role of a hotel kitchen manager. This role would be difficult to generate interest in for those of a younger generation, however with the help of these sim games gamingbeing available on popular social media platforms like Facebook they have attracted great attention.

The use of such methods to generate interest in specific business fields or roles has proven popular in schools and universities. Often these games will have links in them allowing the candidate to leave the game and go to the businesses career page or a page where they can learn more about the field and the businesses involved.

Publicity wise these games are a great way to deliver a positive image and message for the business. If the main aim of the game is to ensure that the customers receive the best care possible this will reflect the business that has created it.

The idea of simply getting all candidates to play a quick game and give the role to the candidate who achieved the highest score seems brilliant and very time saving however at the end of the day this is just another method of collecting data and should be used while taking into account other proven methods such as face to face interviews and the usual psychometric assessments. Here at Digital State, we strive to stay at the forefront of recruiting methods to ensure that we always deliver the highest calibre recruits.

Should Recruitment Be More Like… Speed Dating?

If you are currently looking for a new job, then there is a good chance that you have become frustrated with the whole process at some point or another. So what if there were a different way of finding a digital marketing job?

How about using the speed dating model?

 

So instead of spending hours preening and traveling for only one interview at a job you’re not 100% sure about, rather there’s a whole host of employers waiting to meet you? Or rather than that awkward hour and a half long interview, you meet 4 different people from the same organisation for 5 minutes. This would mean that you get to make more first impressions and can answer the specific questions of the interviewer.

While not a mainstream method (yet), these events do take place and offer a convenient solution to the first stages of interviewing. The multiple organisation models are probably going to remain most appropriate in areas such as graduate recruitment; where a wider range of potential niches can be offered to the same demographic. In terms of Digital marketing recruitment, perhaps these events could be held in specific niches such as UX design or PPC management roles. Giving both parties a way to informally chat and get to know each other.

A speed dating model may be beneficial if there are a large number of applicants applying for the same role and may be a good way to size up the competition and save on travelling however; I imagine in reality it would be more than a little daunting to say the least! Rushing through an interview means that you could potentially miss out on great opportunities to sell yourself. Perhaps the old way of interviewing really isn’t that bad? Having the chance to discuss what the role has to offer and what you can offer the company at a natural speed can only really be a good thing.

For an alternative, but a lot simpler way to make great progress in your hunt to find a digital marketing job, contact the team here at Digital State Recruitment. With our fingers on the pulse of the digital industry, we are ideally placed to find the right role for you.

How to Maintain Work Life Balance in Digital Marketing

More and more people are struggling to maintain a healthy work life balance. The digital marketing sector is no different. What should be a core principle of a healthy lifestyle is being overlooked in place for longer working hours, which is likely to prove damaging to their mental wellbeing. This often displaying as increased stress levels and other mental health problems. Although in most of Europe the working week is limited to 48 hours, the UK opted out of the European Working Time Directive which has allowed employees to work a week in excess of 48 hours by written consent. Here are a few tips to help you develop and maintain a work life balance.

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‘Work Smart, Not long’

You may have heard of this before, this simply involves allowing yourself a set amount of time per task and avoiding unstructured time consuming activities. By maintaining a tight hold on what you spend your time on, it can help in planning activities and reducing stress.

Separate Work From Leisure

It has become increasingly easier to take your work home with you thanks to the internet however, this can become a habit that is hard to kick, try to draw a line between your work and home. If work must be taken home having a certain working area in the house can help with keeping work and leisure separate.

Make Weekend Plans

It is easy to let your weekend pass without doing anything for yourself however, making plans to spend time with friends/ family or reading a book you love, can help reduce your stress while at the same time give you something to look forward to during the week. Every little bit of time spent doing a leisure activity adds up and will eventually lead to a good balance between work and leisure.

Take Your Lunch Break

Many of us will choose to work through lunch or eat a quick sandwich at the desk however if you have half an hour for your lunch take it! Getting away from work for even a quick walk can help clear your head and reduce stress levels.

Keep Track of Your Hours

Working late, going in early or volunteering to work that extra day can help you get your work done and even bring in a little extra money however in excess this can ruin your work life balance while at the same time drastically increase your stress levels without you realising. If you are going to work extra try to keep it as a one off and not let it become the norm.

With the help of the above tips you should be able to develop and maintain your own personal work life balance, remember that everybody is different and you should aim to make a plan that works for you. Sweden has done extensive research and trials in regards to helping the public improve their way of life with the most used and widely tested being the 6 hour work day. This has shown resurgence recently with tech and digital marketing start-ups. On the contrary, Australia has been seen falling behind the rest of the western world with the average working hours increasing to 44 hours per week, often being unpaid and leading to a large increase in stress levels. If you are looking for a role that offers greater flexibilty, check out our job search pages.

Getting a New Digital Marketing Job After Being Fired

Being fired from any role can be tough but it’s important to remember that you’re not the first nor will you be the last person that it happens to. In some of the more volatile industries it can even be seen as a rite of passage. In any event it is natural to feel upset and or angry about the situation. So the first step before looking at any digital marketing job is to take time and deal with these emotions. Heading straight into a job search and desperately applying for every job out there without renovating your cv or researching roles will generally not lead to productive applications. While networking is the golden ticket of recruitment, if you approach your contacts without a clear purpose (or worse in anger at your former employer), you are more likely to burn bridges than land a great reference or digital marketing recruitment lead.

So having taken the time to deal with your emotions, you now need to decide what you want to do with your future. This could be the opportunity, that you were previously too afraid to take, for a total change in career direction. So make some decisions about your course, then apply for jobs and sign up with a recruitment agency that is specific to the industry you are applying for. A tip for filling the gap of being unemployed in the digital sector is to take on some freelance work. This allows you to fill your cv with a legitimate activity after your departure from employment, softening the impact and making you look proactive.

So now you have landed an interview for your ideal digital marketing job, you need to plan what to say about the end of your former employment. In terms of language (both at this point and within your cv) try and avoid negative words such as sacked or fired. Try instead let go or simply left the company. Our advice is to keep the explanation short and factual, placing the emphasis on demonstrating that you have moved on. A great way to do this is to move the conversation from that point to what the role taught you and if possible relate this positive message into the role that you are applying for.

The final thoughts from the team at Digital State Recruitment are to retain both professionalism and dignity throughout the search for a new job. It might feel good to vent about your former employer, but it just makes you look petty. Also, be prepared for rejection. Every job search has its fair share and in the instance of being let go, it can be hard to remember to keep perspective.

How to Write a Compelling Cover Letter for Social Media Jobs

When applying for any digital marketing job it is important to have a compelling cover letter. This is especially true when you think that the average application is only given on average 30 seconds of attention on first receipt. When it comes to applications for social media jobs, the ability to grab attention and say what needs to be said in a short space is somewhat of a prerequisite.

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So here are five tips to make sure your cover letter hits the spot:

Answer the question – Why you?
This is after all the purpose of your application, to secure the job! So this is the fundamental question that should be incorporated in to every element of your letter.

Keep It Structured
Remember that the application is to a company and as such falls into the business correspondence requirements. So keep it to the point and with a clear structure. Using a five paragraph model should be enough to get your point across.
1. Short opening – outlining the purpose of letter
2. Answer the “why you?” question
3. Highlight the pertinent parts of your CV that match the job spec and the company
4. Make clear your interest in the company and the role.
5. Close in a polite and concise manner. Perhaps express interest in an interview or include when you are free to commence work.

Use Your Own Words
While it might be tempting to pop online and use a template for your cover letter, in reality it will only make your application appear like everyone else’s. Take the time to write your own and don’t be afraid to show a little of yourself in the process! While referencing your addiction to Game of Thrones, may be a step too far, there are plenty of ways to incorporate a sense of yourself in your application.

Research the Company
In the structure section above, we noted that paragraph 4 should be to make it clear that you are interested in both the company and the social media jobs. The best (and simplest) way to do this is to take the time to research the company. Details such as their latest campaigns, company ethos and where they stand in the market can help you convey that you are already bought in.

Formatting
The key thing to remember with cover letters is that it’s the content that really counts. That said a poorly formatted application will not do you any favours. So we would recommend that you aim for a simple but well put together letter, using a simple font and nothing fancy. For applications to larger companies, CVs and letters can often be collated in the first instance by software. By submitting your documents in a word processed format (rather than pdf) you can increase the success rate of this process. This means your data will be more complete and accessible than your competitors

If you are looking for social media jobs or any roles in digital marketing, why not get in touch with the team here at Digital State Recruitment? We can offer advice on your application and help you to tailor your job search.

Tips to Building a Good Relationship With Your Recruiter And How it Can Put You Ahead

Getting ahead in the field of digital marketing recruitment is getting harder and harder; there are a large number of skilled people out there trying to find their dream job and the only thing that is separating them in front of most employers is a CV. With this in mind it is of no surprise that a large number of people are turning to recruiters to try and get that extra bit of help in securing them a new position. Below are a few tips on how to build a good relationship with your recruiter and in turn benefit from a recruiter that knows you better and can help find you the role best suited for yourself.

Be Honest

This may seem simple however being truthful with your recruiter about what your aspirations are and what your background experience is will help the recruiter find you the position that is best for you, they will have a lot of experience in helping people move forward with their career.

Be Determined

If you have taken the time to sign up for a recruiter then you should be determined to find a new role, if you are not really interested then in turn the recruiter will not be too interested and when that dream position becomes available the recruiter will find a determined candidate a far better choice to put forward to the employer.

Keep in Touch

Your digital marketing recruitment team will be actively trying to find you a new role that is best for you and this may involve lots of one of questions for example how far are you willing to travel, This will involve emails, texts and phone calls. If you reply to your recruiter straight away it will show that you are active while at the same time help the recruiter match you for jobs straight away.

Be Well Prepared

The more information you find about the market you would like to enter or the career you would like to achieve the more the recruiter can narrow their search to try and find the job that is ideal for yourself. This can save the recruiter a lot of time while at the same time speed up the job search for yourself.

The above tips will hopefully help you to build a good relationship with your digital marketing recruitment team and in turn enjoy the benefits of having a recruiter that knows you as an individual and what your personal dream role is.