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Digital Marketing Jobs in Manchester

In addition to being a veritable melting pot of creativity, innovation and ideas, Manchester’s digital sector is underpinned with a realistic and keenly focused approach to business which ensures that progression and evolution across a wide range of industry sectors shows no signs of slowing down. As such, there are a variety of exciting professional opportunities for digital experts looking to make the leap into a challenging new role that will expand their skill sets and allow them to make a real difference.

Manchester is the home of the Industrial Revolution, modern computer science, votes for women, the world’s first railway line, graphene, and so much more. With a ‘going against the grain’ mind set, Manchester is a city filled with creative and technologically minded professionals who know how to think big and get results.

The city’s strong university links are strengthened with a community approach, with collaboration contributing towards Manchester’s position as the largest and most successful technology hub outside London. From collaborative spaces to ideas sharing events and networks, a uniquely Mancunian approach to innovation and progression makes this city a welcoming and supremely exciting place to call home for both businesses and individuals.

If you are considering your next professional move and would like to learn more about the digital consultancy jobs in Manchester that will allow you to utilise your creativity to the fullest, let’s explore why this forward-thinking and uniquely innovative city has everything you are looking for and so much more.

The Future of Digital is Bright in Manchester

In 2016, funding for the development of two technology hubs was announced as part of a project designed to establish and sustain 2,000 jobs over the next decade. The creation of 140,000 sq foot of space for businesses to make their home and grow into, there are certain to be a range of exciting initiatives, projects and digital businesses primed and ready to make Manchester their home. With this comes new opportunities and development opportunities for digital professionals to utilise their skills and expertise in new and exciting ways.

A shared desire to consistently push the digital landscape forwards means that the industry as a whole is in a state of flux most of the time. In real terms this means that digital businesses ensure that every new potential development is acted upon, thereby pushing the entire sector forwards and strengthening Manchester’s reputation as a prime location for all things digital.

Plugging the Digital Skills Gap

MediaCity and a large-scale roll out of superfast internet connectivity were significant catalysts for establishing a positive and upbeat attitude towards the potential that exists within the digital sphere. This was further bolstered when, as part of a wider dedicated digital strategy, Andy Burnham, the Mayor of Greater Manchester, announced his intention to make Manchester the technology capital of the UK. Excitingly, the work that needs to be done to execute this effectively is already well underway, which means that the future potential opportunities in Manchester are only set to increase.

Mr. Burnham’s efforts have garnered support from a variety of different areas, including the Leader of Manchester City Council. Sir Richard Leese has emphasised that digital remains a high priority in Manchester and is determined to ensure that the newly funded technology hubs are carefully managed to allow digital businesses to reach their full potential.

Although the city is already a hub for a wide variety of digital businesses, it is also falling victim to the skills shortage that we are seeing on a nationwide basis. It is important to note, however, that business leaders, hiring managers and recruitment consultants are already contributing significantly to the future of digital in Manchester by thoroughly mapping the market as a whole to ensure that candidates are made aware of the extent of the opportunities that are available and are matched with the role that is most suited to their skills, expertise and personality.

The best digital businesses have built strong teams, each of whom brings something unique to the table whilst remaining dedicated to constantly striving towards a shared set of goals and objectives. In a landscape that is always in a state of flux, there has never been a better time to think about how your digital skill set could enhance the approach of a Manchester-based business and contribute to an ever-growing industry that holds so much potential.

If you are an outstanding candidate and the time has come for you to explore your professional options within Manchester’s digital landscape, our team here at Digital State Recruitment can provide you with everything you need to know in order to take the next step on your professional journey. With advice, support and suggestions on offer, you will quickly learn that the possibilities available to you in Manchester really are as vast and diverse as the city itself.

How to succeed with search optimisation in Manchester

Greater Manchester has around 105,000 businesses, of which 86,000 range from the micro to SME size. So if you are a smaller business or you are building your skills in digital marketing to serve these businesses, what are the essential search engine optimisation tips that you should know?

Can you really go up against larger businesses with huge marketing budgets when it comes to improving your presence on search engine rankings? The answer is yes if you implement a carefully planned, consistent SEO plan and deliver against it in a concerted fashion. SEO takes time and commitment, but these steps will give you a clear return.

1. Build a fit for purpose website
Make sure that your website is fast, responsive and mobile-optimised. Google automatically prioritises those sites which customers can use easily and on the go. Your web designer will be able to advise as to the best templates for your business and its needs, with single scrolling feeds now popular for accessibility and easy scrolling on mobile devices.

2. Get your Google My Business account in place

Once registered, you can register your location and business for customers to instantly see you ranked in relevant local searches. Learn about local search specifically and make sure that your key information is on your website and on Google My Business.

3. Nail the keywords
Spend plenty of time researching keywords to target your activity. If you choose generic keywords that go against your competition, you will never rank favourably. But find the right niche terms that match your offer with what your target customers are looking for, and you stand a far better chance of appearing high in their searches.

4. Use Google Search Console
This is a free tool that offers analytics into the performance of your website and gives insight into the improvements that you can make. Knowledge is power and this handy interactive tool will prevent wasted time and allow you to focus your efforts on what matters first from Google’s perspective.

5. Seek to understand your audience
Segmentation is key to effective targeting, so build up user personas that describe your different audiences. The more tightly you can define their characteristics such as locality, age, buying preferences and other key demographics, the easier it will be to target them.

6. Google Maps
Claim your business address on Google Maps so that you show on map listings.

7. Clear out dead URLs
Go through your website using one of the many tools available and fix any broken or redundant links and backlinks.

8. Integrate social media
Whether your brand is on Facebook, Twitter, Pinterest, Snapchat, Instagram, LinkedIn or another platform, make sure that you integrate it correctly with your website.

9. Create a content plan
Quality content is key to good SEO but it needs to be created consistently and in a way that will truly add value to your target reader. Plan ahead so that you have a rolling programme of planned content in a variety of formats, such as blogs, videos, images, competitions, reviews and so forth.

10. Produce quality content
Really commit to producing great quality content. Include authority links and the keywords that you have identified. When your content is in place, share it across your various platforms.

11. Work on your URL structure
Over time, you may find that your website is getting too big or unwieldy and that its structure isn’t working as well as it could for your customers. Assess customer journeys and see where simplification can be achieved.

12. Integrate reviews
Where possible, integrate customer reviews and publicise them to increase your authority in Google’s eyes and to ensure that you rank highly for local search. Address any negative reviews.

13. Get the right help
There are always dozens of SEO jobs in Manchester for a reason! Businesses of all sizes recognise the importance of digital marketing roles and are prepared to invest in the specialist skill sets that will give them access to the expertise and resources that they need.

Whether in-house or in an agency setting, you’ll find plenty of SEO consultancy jobs in Manchester, as well as delivery roles for all levels. It’s also great news if you are looking to build your digital career in the city, with plenty of opportunities just waiting for the right skilled, enthusiastic and results-driven candidates who understand how ethical SEO techniques serve to build a brand’s online presence in a sustainable way.

14. Keep learning
SEO changes all of the time, so it’s vital that you keep learning and developing new skills and insights. Attend seminars, read industry press, meet other SEO practitioners and take courses that help you to become better at SEO. Your career and your brand will improve as a result.

What other tips would you recommend to businesses looking to improve their online rankings without breaking the bank?

Paid Media Demand in Manchester

Paid media vacancies in Manchester are as diverse as the digital brands that have made the city their home. Sitting at the forefront of the UK’s digital economy, Manchester is also a Top 20 European digital city, with more than 7,000 tech businesses based in this geographically compact but well-connected city. 2016 saw the birth of more than 1,600 start-ups, but Manchester is also home to scale-ups and a variety of digital giants including the BBC, IBM and Cisco.

Investment and Advancement Have Delivered Significant Opportunities for Digital Professionals

Rapid advancements in technology and creative innovation have continued to push the entire digital sector forwards and have contributed to increased client demand for specialist services shaped to deliver efficient results and a solid return on investment (ROI).

In turn, this has created a wealth of exciting opportunities for digital professionals with a laser-focus and a determination to help clients to achieve and even exceed their ambitions for growth.

From client-facing roles to strategic behind-the-scenes opportunities, if you are keen to spearhead growth and reach your professional potential, Manchester is a city overflowing with the opportunity to showcase your skill set and develop a meaningful career in the digital sector.

Additionally, although Manchester may not be a sprawling metropolis like London or New York, its community-focused spirit and collective desire for creativity, innovation and development ensures that every element of potential is maximised to the benefit of every digital business.

Networking opportunities are vast and a city-wide commitment to collaboration is delivering an unrivalled level of potential for digital-focused professionals to make a genuine difference to tech businesses at a local, national and international level.

Exciting new technologies and advancements are emerging every day, creating even more opportunities to push the sector forwards. In addition to strong business growth and expansion, there are a steady stream of new businesses entering the marketplace and changing the game for the better.

The Future is Digital in Manchester

Importantly, key decision makers in Manchester are committed to continuing to strive for future growth in the digital sector across the city. Grants of £2 million have been awarded to develop two tech hubs, which will host and incubate a range of entrepreneurs and small to medium-sized businesses (SMEs) and support more than 2,000 jobs over the next decade.

The creation of 140,000 sq ft of dedicated tech space will certainly inspire a range of exciting initiatives, businesses and projects that will continue to revolutionise the face of digital in Manchester.

Anne Dornan, the Head of Innovation at Manchester Science Partnerships, is backing continuous investment in Manchester’s tech sector. This will ensure that both existing and future start-ups and scale-ups will have easy access to the skilled talent needed to push their businesses forwards and secure the level of growth they are capable of.

This support has been welcomed across the industry by a variety of businesses which have been experiencing the disadvantages of the nation-wide digital skills shortage that has been having an impact across the country.

Importantly, the digital sector has the backing of the Leader of Manchester City Council and the city’s Mayor, which reiterates that digital is set to remain a key priority long into the future. For digital professionals looking to forge a successful and meaningful career in this industry, it certainly won’t be a struggle to find your perfect career match in Manchester.

Current Digital Opportunities for Digital Professionals in Manchester

Manchester’s forward-thinking digital sector is consistently in a state of flux and here at Digital State Recruitment, we have seen first-hand the wealth of exciting opportunities that have emerged for digital professionals year on year. As one of the world’s leading locations for digital businesses, whether you are a creative, innovator or strategist, your next career move is waiting for you in this progressive city.

Crucially, there are currently a variety of Google AdWords jobs in Manchester waiting to be filled by innovative professionals with a keen eye for detail and an ability to identify progressive opportunities to help their firms to outperform their competitors.

If you can make smart strategic decisions utilising a variety of insight-informed approaches, there are a variety of businesses in Manchester who want to hear about what you have to offer.

If you are looking to take the next step in your digital career, our experienced team of recruitment experts here at Digital State Recruitment can help you to find the right role for your unique skillset.

With easy to access to all the information you need to make the most informed decision, our team will be on hand to deliver personalised advice every step of the way to ensure that you make the best possible move into a role that will allow you to make a tangible difference to your new team.

The BBC and Channel 4 Northern relocations

In the Summer of 2010, the BBC announced that it would be moving its breakfast show to a new development on Salford Quays, which had in itself been recently regenerated to attract fresh investment, businesses, new housing developments and a large leisure complex.

The planned move was estimated to create as many as 10,000 new jobs and boost the regional economy by £1 billion over 5 years. The BBC had said only a year previously that the move would cost the publicly-funded corporation almost £1 billion over a twenty-year period.

It happened: the BBC moves to Manchester

The planned move of certain programmes and services away from London to Salford caused controversy at the time. BBC Executives were reportedly unwilling to move and many said that the costs exceeded the political benefits of such a development. However, at the same time, the national broadcasting company’s continued location in Britain’s capital was the subject of a great deal of criticism.

What were the anticipated benefits of the move?

The hope was that the relocation would better position the BBC to serve northern audiences, to help grow the region’s economy and to improve programming quality.

…And the reality?

It took seven years for the move to complete, but research carried out by the Centre for Cities in 2017 found that the economic benefits weren’t immediately discernible beyond MediaCityUKs surroundings, where BBC North is based.

Additionally, the effects on local employment were found to be negligible. Some of this may be down to broader trends and reporting. MediaCityUK saw a significant rise in media professionals working at the base, but jobs in the industry across Manchester fell overall between 2011-2016.

The prediction of 10,000 newly created jobs was found to be inflated, as the relocation had only created around 4,400 by 2016, which represented just 0.3% of the region’s total employment. It was hoped that other firms would move to the area as a direct result of the BBC’s location, but only 145 new jobs were created in this way.

However, Manchester City Council has challenged figures produced by the Centre for Cities, saying that the move by the BBC had been key to sparking a digital and creative revolution in Manchester and helping to add £3.1 billion to the GM economy.

Salford city mayor, Paul Dennett, also said that the creation of MediaCityUK had generated 7,000 jobs and grown a cluster of 250 digital firms. He added that it had also shown the value of moving global brands and public sector jobs away from London.

Channel 4 moves to Manchester? Sadly not.

The Government placed equally firm pressure on Channel 4 to move some of its operations out of London and touted Birmingham as a possible base. However, Channel 4 said that it has decided to transfer some of its operations to Leeds instead. Only around 300 staff are expected to actually make the move, and around 90% of the staff are expected to take redundancy on generous terms.

These redundancy payments will help to push the cost of the move to over £50 million. Around 60% of the brand’s managers have said that they will not leave London, but Channel 4 is keen to pursue a ‘pan-UK’ locational strategy that better represents its broad customer base and which allows it to better serve audiences with varied programming.

It is expected that the Leeds site will initially house around 200 staff and attract a number of talented programming, media and digital professionals, as MediaCityUK has done in Greater Manchester and Salford.

Government policy

The Government wants to see the movement of large public bodies and brands across the UK to help balance the country’s economy. GVA growth has been strongest in the NW of England since 2015 – called the Northern Powerhouse as a result. However, London still represents 25% of the UK’s total Gross Value Add.

Which BBC departments are now based at Salford?

Salford’s MediaCityUK is now the base for BBC sports programming, breakfast production, children’s TV, Radio Five Live and a large team of digital services. Today there are over 3,000 people working at the BBC in Salford.

MediaCityUK today

Today at the Salford base, there are around 3,200 employees working for the BBC across 26 departments. Together they produce thousands of content hours for TV, online and for radio.

The digital team is a particularly large and growing function, producing rich media and digital content for a range of BBC audiences. The large site also has restaurants, bars, shops, a substantial Salford University campus and the Lowry theatre and art gallery, and is continuing to grow.

Marketing Manager Projects – Vacancies

Businesses looking to secure long term success now and in the future need to address the demands of an increasingly dynamic digital landscape.

Digital marketing teams will play a significant role in this process. Marketing managers must understand how to maximise the impact the business is making online and implement increasingly innovative approaches and cutting-edge techniques in order to capture and retain attention in busy, fast-paced digital spaces that are primed to become even more competitive.

Digital Transformation in the Fast-Moving Consumer Goods Sector

Digital transformation in FMCG is driving the sector forward in myriad ways and creating a host of exciting opportunities for digital professionals to make a very real difference in the process. As digital technologies continue to disrupt consumer behaviour and heighten expectations, the ability to deliver omni channel experiences is becoming critical to success.

Brands recognise the importance of embracing digital transformation, however, it is clear to see that the FMCG industry is set to benefit from onboarding digital professionals with the skills and expertise to develop and implement proactive marketing strategies.

Businesses that choose not to innovate and invest in this area will find themselves falling behind their competition and potentially losing out to disruptive start-ups who understand how to meet changing consumer priorities and expectations.

The Future of Digital in Manchester

Just as Manchester was a driving force during the Industrial Revolution, the city has established itself as a leading digital powerhouse and one of the top 20 digital locations in Europe.

Home to more than 7,000 tech companies, a range of start-ups, scale-ups and leading digital companies have chosen to set up their head offices in Manchester. Its relatively small geographical size has fostered a unique sense of community and camaraderie. The innovation, development and creativity for which digital companies strive are matched by a desire to push for collaboration to ensure that professional networks are strengthened and potential is maximised.

Digital decision-makers in Manchester are clearly striving for the level of growth that will sustain the industry long into the future. £2 million of funding has been made available for the development of two technology hubs, which will host and incubate a variety of entrepreneurs and small to medium-sized enterprises (SMEs).

Tech North and other leading digital organisations are on hand to ensure that the digital sector remains on track to deliver the best possible results every step of the way. Local digital and technology communities have worked hard to shape Manchester into a leading digital hub and will continue to push to ensure that the city can continue to inspire and attract attention from international tech communities, drive future growth, and positively disrupt this innovative cross-vertical sector.

Opportunities for Digital Professionals and Marketing Managers in Manchester

There is a wide range of manager marketing manager jobs in FMCG there for the taking in and around the Manchester area. Manchester’s digital sector is globally renowned for being forward-thinking and is, therefore, an exciting space in which to flex your marketing muscles.

If you understand how to prioritise proactive networking, develop and nurture meaningful relationships and effectively manage a dynamic team, a variety of digital businesses in Manchester will want to hear from you. At a time when standing out online is becoming increasingly difficult, you will have a demonstrable understanding as to how to ensure that a given brand maximises every opportunity to enhance its visibility and capture the attention of the audience with which it most needs to engage.

From identifying and refining target markets and segments to improving user experiences and return on investment (ROI), your communication skills will be second to none and your understanding of the industry as a whole will be matched by the expertise you have built up in a series of very specific areas.

Here at Digital State Recruitment, our team of specialist recruitment managers will work diligently to match you with a role that will allow you to showcase your expertise and continue to strive for future growth and progression. We understand that talent drives everything and we recognise how to match candidates with roles in which they will be able to deliver creative solutions in challenging market conditions.

If you are looking for your next marketing manager role in the digital sector in Manchester and would like to explore the options that are available to you, our recruitment specialists here at Digital State Recruitment are always on hand to ensure that you have all the information you need. With your talent and our recruitment expertise, our personalised advice will ensure that your next career move will propel you forwards and allow you to make a real difference to the digital strategy of a firm in the hugely exciting FMCG sector.

Marketing director jobs: what makes a great marketing director?

Whether you are looking to hire a new marketing director or seeking your own next step on the career ladder, it’s important to know what is expected of today’s marketing directors. As the marketing function changes, businesses need different skills and experiences, in addition to fresh knowledge and perspectives that can bring strategic advantage to the business.

Let’s take a look at some of the most in-demand qualities, skills and traits in the market today before we explore marketing director vacancies in Manchester.

1. A holistic viewpoint of the business
Today’s marketing directors need to know more than ‘just’ marketing. For example, they will need to be well versed in areas such as finance, management and digital transformation, as well as customer services. Sales is a given! Marketing is a core enabler for a business and campaigns will only work where decision-makers understand the broader operating context of the brand.

2. Digital understanding
Today’s hires need to have a sound and evolving understanding of digital marketing and digital transformation as a whole. They will need to be well-versed in integrating digital channels into traditional campaigns, how to leverage analytics to measure campaign effectiveness and to plan, in addition to experience with the latest techniques, such as re targeting. Where in-house skills aren’t available to directly deliver all necessary marketing activity, the director will have sufficient knowledge in these areas to bring in the right external and specialist resources.

3. Resourcing expertise
Experienced directors will have sourced their own effective in-house teams and outsourced certain key functions to strategic agency partners alike. They should have a view on the best fit and will understand how a blended approach to marketing skills resourcing should be managed. Contacts, hiring expertise and a clear view of the necessary skill sets needed – and at what level – are all important for building the right team to take business marketing forward.

4. Committed to aligning sales and marketing activities
A great marketing director will not only understand how the sales and marketing functions work together, but they will also have a clear drive to facilitate this and make the relationship work. It can be challenging for businesses to translate marketing campaigns into defined sales results, but a close working relationship between the functions greatly assists results.

5. A smart risk-taker
At director level, any marketing professional needs to have vision, passion and a desire to take the right risks when they are needed. Success in this field often requires trying new things and a culture of innovation demands that risks are taken now and again. Look for someone who has a track record in trying new things – intelligently – and who is prepared to operate outside of their comfort zone to get results.

6. A natural communicator
All C-suite roles demand excellent communication skills, but few require it as much as the marketing director who will need to sell visions, ideas and creative campaigns across business functions and different levels of the business. Marketing directors must inspire passion and excitement in their people in order for them to deliver creative campaigns. They must also be able to manage complex working relationships across operational functions and between in-house and outsourced agency and freelance functions, which again, requires excellent and natural communication.

7. Genuinely passionate about marketing
Nearly all marketing manager jobs in Manchester will talk about passion for marketing as a theme. But directors need to live and breathe everything that encompasses marketing, recognising that most of today’s businesses are essentially driven by marketing in order to succeed. Their passion will see these individuals constantly scanning the market landscape, understanding what competitors are doing, assessing market trends, stimulating creative ideas, supporting their teams to be creative and productive, building relationships across the business, always seeking feedback and developing a clear focus on delivering exactly what the customer wants and needs.

8. Calm and analytical
For such a creative function, it is interesting that executive-level marketing roles require individuals to be calm under pressure and to have naturally analytical minds. The function can be fast-paced, stressful and experience various ups and downs. Marketing teams need support and guidance to succeed, with excellent leadership at all times. At at the same time, modern marketing functions must have data at the heart of everything that they do and analytics must be driven from the top. Today’s leaders must have calm, considered and numerate minds alongside their natural creativity and innovation.

There is certainly no “one size fits all” when it comes to finding the right marketing director. Diversity is a wonderful thing in bringing in fresh talent, new ideas and radical approaches that change the game. Be open to hiring someone who may not fit your picture of a ‘typical’ marketing director, especially if you are keen to change the function within your business and to reinvigorate it with zeal.

Getting to grips with digital transformation

You already know that digital developments are changing everything about the way that businesses operate, from the channels that they use to transact and sell through to the way in which they structure and operate their businesses and engage with stakeholders. But what do you need to know about digital transformation, as one of the most bandied about terms of the current moment?

Does it apply to your business? Absolutely, regardless of industry. Can it bring you powerful gains? Yes – without a doubt. Does it affect your role? Unquestionably to some extent, whether you are a decision-maker or in a front-line delivery role. Let’s find out more.

What exactly is digital transformation?

Also abbreviated to DX, digital transformation involves the strategic integration of digital technologies across the entire organisation, to deliver value from the customer’s perspective. It takes traditional analogue improvements to a new level and requires a fundamental change in the way that businesses operate.

Driven from the top, this is a paradigm shift that creates fresh business models, rather than looking to optimise existing and pre-tech processes. It is exciting and can bring about profound benefits. But as a rapidly-changing, nebulous and challenging driver of modern business, it can also leave decision-makers feeling confused and out of their depth; unwilling to invest in the wrong system and waste money or to change something which is already working well.

Which elements make up digital transformation?

Whether we are talking about digital transformation in retail, manufacturing, engineering, construction or services, this shift is entirely customer-driven and enabled through two elements; data and technology platforms.

Gaining insights

Digital platforms allow businesses to find out about their customers in richer and more insightful ways than ever before. They can use social media to gather geographic, demographic and behavioural insights, for example, then use the same channels to communicate, engage and build relationships. Look at chatbots as another example; once a niche service offering and now a standard online perk that customers expect to see.

Changing customer touchpoints

Companies are using a DX mindset to incorporate the latest technologies that can act as strategic drivers to their business. For example, mobile devices enabled with analytics solutions are now used by salespeople in the field, replacing time-consuming and wasteful paper solutions.

Embedded software allows sales staff to rapidly create engaging and tailored presentations for their face-to-face meetings; adding in fresh data and sales messages in real-time, at any point.

In retail, brands are integrating digital in the form of rich e-commerce experiences, which are increasingly smartphone-enabled. In-store digital screens provide guidance, information and options for ordering and collection. In restaurants, phone apps can be used to drive online ordering, with customers going directly to pick-up without needing to queue. The results are clear in all cases; better experiences for customers and more efficient, less wasteful and less costly ways for the business to operate.

Transforming operations

By digitising processes within a business, resources and time can be saved, whilst innovation is stimulated. For example, workflow management systems allow self-service of transactions such as PO requests, invoice processing and HR policies. The automation element improves accuracy, speed and record-keeping, flagging up steps in a process automatically so that delays don’t creep in.

Formal back-up of digital documents and signatures assists with regulatory compliance, evidence and business management. Online reporting makes it easier for managers to see how their resources are being used.

Collaboration

Digital methods of collaboration mean that workers from any location can collaborate in real-time without needing to co-locate. From screen sharing to shared document editing, these tools create private online groups that can take their projects forward without delay.

How are businesses taking digital transformation forwards?

Each business approaches their digital transformation strategy in a different way, but most will use consultants or experts to begin the process. It requires a top-down change of thinking and operating at a fundamental level; and a willingness to see digital as something that constantly evolves and which will drive the business forward.

Great communication, early wins, internal-knowledge building and openness to change are key enablers. This is especially important because there will always be fundamental challenges to overcome, such as legacy systems and processes, migration of systems and training. However, by fostering a culture of innovation, enthusiasm, excitement and customer-centric thinking, the business will create a culture that puts digital improvement at its heart.

In securing talent for the latest digital transformation jobs in Manchester, businesses are bringing in strategic hires that catalyse DX across the business, driving cultural change by identifying early wins that create confidence throughout the organisation – and which delight customers.

Whatever your approach to implementing DX – either all-in or through one project at a time – the important thing is to begin now and to tackle the opportunities – before your competitors!

Why not contact us to find out more about digital talent resourcing for your DX strategy, to secure the talent you need.

Digital Marketing Jobs in Manchester

Just as Manchester established itself as a prominent city during the industrial revolution, it has now positioned itself as a leading digital powerhouse of the 21st century, creating a wealth of digital opportunities for professionals looking to make their next big career move.

A genuine hive of activity, Manchester is a Top 20 European Digital City and is home to thousands of digital businesses across a variety of sectors. The BBC, IBM and Cisco are just a selection of the digital giants that have established a strong presence in the city, and Manchester is also a hub for a variety of start-ups, scale-ups, and small and medium sized enterprises (SMEs).

With creativity, innovation and development powering every digital business in and around the Manchester area, the opportunities to engage with this community-focused and extremely welcoming environment are seemingly endless. Manchester is a city filled with professionals who are constantly eager to learn from each other, which isn’t something that can be said about many places across the globe. So, if you are considering your professional options and are keen to learn more about potential digital consultancy jobs in Manchester, let’s take a look at why we think you will be spoilt for choice in this vibrant, productive and forward-thinking city.

The Future of Digital is Bright in Manchester

In 2016, funding for the development of two technology hubs was announced as part of a project designed to establish and sustain 2,000 jobs over the next decade. The creation of 140,000 sq foot of space for businesses to make their home and grow into, there are certain to be a range of exciting initiatives, projects and digital businesses primed and ready to make Manchester their home. With this comes new opportunities and development opportunities for digital professionals to utilise their skills and expertise in new and exciting ways.

A shared desire to consistently push the digital landscape forwards means that the industry as a whole is in a state of flux most of the time. In real terms this means that digital businesses ensure that every new potential development is acted upon, thereby pushing the entire sector forwards and strengthening Manchester’s reputation as a prime location for all things digital.

Plugging the Digital Skills Gap

MediaCity and a large-scale roll out of superfast internet connectivity were significant catalysts for establishing a positive and upbeat attitude towards the potential that exists within the digital sphere. This was further bolstered when, as part of a wider dedicated digital strategy, Andy Burnham, the Mayor of Greater Manchester, announced his intention to make Manchester the technology capital of the UK. Excitingly, the work that needs to be done to execute this effectively is already well underway, which means that the future potential opportunities in Manchester are only set to increase.

Mr. Burnham’s efforts have garnered support from a variety of different areas, including the Leader of Manchester City Council. Sir Richard Leese has emphasised that digital remains a high priority in Manchester and is determined to ensure that the newly funded technology hubs are carefully managed to allow digital businesses to reach their full potential.

Although the city is already a hub for a wide variety of digital businesses, it is also falling victim to the skills shortage that we are seeing on a nationwide basis. It is important to note, however, that business leaders, hiring managers and recruitment consultants are already contributing significantly to the future of digital in Manchester by thoroughly mapping the market as a whole to ensure that candidates are made aware of the extent of the opportunities that are available and are matched with the role that is most suited to their skills, expertise and personality.

The best digital businesses have built strong teams, each of whom brings something unique to the table whilst remaining dedicated to constantly striving towards a shared set of goals and objectives. In a landscape that is always in a state of flux, there has never been a better time to think about how your digital skill set could enhance the approach of a Manchester-based business and contribute to an ever-growing industry that holds so much potential.

If you are an outstanding candidate and the time has come for you to explore your professional options within Manchester’s digital landscape, our team here at Digital State Recruitment can provide you with everything you need to know in order to take the next step on your professional journey. With advice, support and suggestions on offer, you will quickly learn that the possibilities available to you in Manchester really are as vast and diverse as the city itself.

History of Digital in Manchester

Just as it was one of the primary powerhouses of the Industrial Revolution, Manchester is also firmly at the forefront of both the digital landscape and the wider UK economy. With almost 3 million people choosing to call the city their home, it should come as no surprise to learn that the digital opportunities in Manchester are vast.

As a Top 20 European digital city, Manchester is now home to more than 7,000 creative and tech-based companies. In 2016 alone, more than 1,600 start-ups were founded in the city, cementing its place firmly at the forefront of the digital revolution. Additionally, digital giants including Cisco, IBM and the BBC also maintain a strong presence in Manchester, making it one of the most diverse digital cities in the world.

Innovation, creativity and development are all characteristics that are ingrained in the city of Manchester. Although not the sprawling metropolis that is Paris or London or New York, Manchester’s compact size is proving to be a strength and not a weakness. The opportunities for networking and collaboration have fostered a community-focused environment that understands how to maximise the potential that is there for the taking.

As new technologies emerge and consumer behaviour changes, the landscape has become a more diverse place; start-ups find it easier to enter the marketplace and maintain a competitive position. More established businesses have learned from the agile nature of small start-ups and have adapted to ensure that they too are maximising their growth potential in every possible way.

Looking to the Future

Proving that decision-makers and leading figures in Manchester are always striving for future growth, at the end of 2016, it was announced that grants of £2 million have been awarded specifically to develop two brand new technology hubs in the city. The ultimate goal here is to create and sustain 2,000 jobs over the next 10 years, with funding being allocated by Manchester City Council. Premises to incubate and host small to medium-sized enterprises (SMEs) and entrepreneurs will be refurbished and will provide 140,000 sq ft of floor space for what will undoubtedly transpire to be a variety of exciting projects, initiatives and businesses.

The Leader of Manchester City Council, Sir Richard Leese, commented that Manchester’s digital revolution remains a top priority and emphasised that groups including Tech North will ensure that the hubs are developed and managed to deliver the best possible levels of performance. The digital sector thrives on communication and collaboration. Manchester’s local tech and digital communities have worked hard to make the city a digital hub and are pushing to ensure that it inspires attention on an international level, drives future growth, and maintains its position as a disruptive and exciting sector of the economy.

The Head of Innovation at Manchester Science Partnerships, Anne Dornan, has highlighted the city’s diverse and flourishing tech community and reiterated that continuous investment in this sector will ensure that start-ups and scale-ups will have the access to the talent they need to fulfil their growth potential. This is particularly exciting as, although undeniably a teeming hub of digital creativity, Manchester is also feeling the pressure of the nation-wide skills shortage.

A Dedicated Digital Strategy Will Secure Manchester’s Position as a Leading Digital Hub

The Mayor of Greater Manchester, Andy Burnham, has launched a dedicated digital strategy which is hoped will establish the city as the UK’s Tech Capital. Recruitment consultants and hiring managers are also contributing to the future of Manchester’s digital landscape by mapping the market to effectively match candidates with the right roles.

The collective mood amongst established tech businesses and fresh start-ups in the Manchester digital scene can be described as both buoyant and hopeful. Investment in MediaCity was in many ways the catalyst for this continued sense of positivity, which has been further enhanced by the talent graduating from the city’s universities and bolstered by a wide-scale roll out of effective superfast internet connectivity.

Excitingly, the very nature of the digital landscape means that this forward-thinking sector is constantly in a state of flux. The sense of community and collaboration has ensured that the potential that lies within each new development is acted upon, which pushes the entire sector forwards and once again helps Manchester to cement itself as one of the top places in the world for digital businesses.

If you are looking for a new role in the digital sector or want to explore the options available to you in and around the Manchester area, why not contact our team here at Digital State Recruitment who can tell you everything you need to know and provide a wealth of advice to help you to make your next career move.

New job dos and don’ts

Starting a new job in the digital marketing sector can be stressful and people often make mistakes which they later regret. Here are 8 helpful tips to help you make the most out of your first few weeks of your new job.

Do’s

Listen and learn

The more you understand your own role and the role of those around you can help give you an early understanding of how all the cogs fit together. It is also better to ask the silly questions now and learn from it right at the beginning as opposed to struggling for month and then having to ask which may be a lot harder as time goes on.

Build relationships

One of your first goals should be to become a part of the team; listening to your colleagues, asking questions and showing appreciation for their help can help you get to know and build working relationships with those that will be around you every day.

Be Positive and Professional

First impressions play a large part in getting to know someone, being professional and positive about your new role and tasks will help in creating good first impressions.

Time Keeping

It goes without saying that you should show up on time for your new job, planning your journey in advance considering any variables to can help you achieve this.

Don’ts

Be Late

It takes only seconds to make a first impression, showing up late will not help you in making a positive impression.

Judge or criticize

It is best not to criticize how a job is being done until you understand it fully, telling a person how they should be doing something can also cost you a good relationship with someone you will be spending a lot of time with.

Accept work without asking questions

You might think accepting a task will help put you in your boss’s good books however, if you don’t understand the task you should make that known and ask questions. Otherwise this may lead to your boss thinking you’re just wasting time.

Don’t Stress Too Much

You may bring a wealth of skills and experience to your new role however there will always be jobs or tasks that you don’t understand and you won’t be able to learn all at once. Remember that you are new and still able to learn your colleagues will be aware of this and happy to teach you what you don’t already know.

By following these simple steps, you should hopefully be able to make the most out of your first few weeks, remember nobody expects a new employee to be perfect so try not to over think everything.