The role of a Digital Planner is to ensure a holistic approach is taken to look at which digital channels should be used to enhance the company’s digital marketing campaigns. This role has a strong analytical element as Key Performance Indicators are drawn directly from the success of the campaigns.
Working knowledge of a wide array of digital channels such as display, social and mobile will be important in this role. As will a level of competency in programming and CMS experience.
In an agency setting the digital planner is often a client facing role, tasked with presenting information about the overall successes of the campaign. As such presentational and communication skills are a key requirement in this role. As you will be working closely with Account Managers, the ability to work in a team would be a positive.
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