When applying for any digital marketing job it is important to have a compelling cover letter. This is especially true when you think that the average application is only given on average 30 seconds of attention on first receipt. When it comes to applications for social media jobs, the ability to grab attention and say what needs to be said in a short space is somewhat of a prerequisite.
So here are five tips to make sure your cover letter hits the spot:
Answer the question – Why you?
This is after all the purpose of your application, to secure the job! So this is the fundamental question that should be incorporated in to every element of your letter.
Keep It Structured
Remember that the application is to a company and as such falls into the business correspondence requirements. So keep it to the point and with a clear structure. Using a five paragraph model should be enough to get your point across.
1. Short opening – outlining the purpose of letter
2. Answer the “why you?” question
3. Highlight the pertinent parts of your CV that match the job spec and the company
4. Make clear your interest in the company and the role.
5. Close in a polite and concise manner. Perhaps express interest in an interview or include when you are free to commence work.
Use Your Own Words
While it might be tempting to pop online and use a template for your cover letter, in reality it will only make your application appear like everyone else’s. Take the time to write your own and don’t be afraid to show a little of yourself in the process! While referencing your addiction to Game of Thrones, may be a step too far, there are plenty of ways to incorporate a sense of yourself in your application.
Research the Company
In the structure section above, we noted that paragraph 4 should be to make it clear that you are interested in both the company and the social media jobs. The best (and simplest) way to do this is to take the time to research the company. Details such as their latest campaigns, company ethos and where they stand in the market can help you convey that you are already bought in.
The key thing to remember with cover letters is that it’s the content that really counts. That said a poorly formatted application will not do you any favours. So we would recommend that you aim for a simple but well put together letter, using a simple font and nothing fancy. For applications to larger companies, CVs and letters can often be collated in the first instance by software. By submitting your documents in a word processed format (rather than pdf) you can increase the success rate of this process. This means your data will be more complete and accessible than your competitors
If you are looking for social media jobs or any roles in digital marketing, why not get in touch with the team here at Digital State Recruitment? We can offer advice on your application and help you to tailor your job search.